The Powder and the Glory 

 
Co-sponsored by Lenore & Sheldon Leemon, Sheri & David Jaffa,
 and the JCC’s Institute for Retired Professionals (IRP)

A Special Director’s Selection

2007, 90 minutes, English, Color, USA

“..the more we cover up, the more we reveal about ourselves...”

Directors Ann Carol Grossman and Arnie Reisman reveal archrivals Helena Rubinstein and Elizabeth Arden, two amazing immigrant women who dared to create an industry in a man’s world when only actresses and prostitutes wore cosmetics.

Starting with nothing, the two women founded - and then reinvented - the $150 billion global health and beauty industry. That Madame Rubinstein chose to keep her Jewish name makes her triumph all the more remarkable.

On the surface, it’s a story of how two pioneering, entrepreneurial women created an industry; at a deeper level, it is about the sea change in society that made women full partners in the American dream.

Special Appearance at Commerce only, Monday, May 5:

Ann Carol Grossman, director of The Powder and the Glory, will be on hand for a discussion on how two women revolutionized the make-up industry, typifying the journey that so many Jews have made to become “American.”
 

Preceded by: A Good Uplift